If you've visited our website or social channels today, you might think we've gone through a little transformation. But the truth is, we're staying exactly the same.

We've changed our name. But that's all we've changed.

Well, actually, we’ve already changed.  Back in January, we changed our legal name. And this month, we have brought that new name out into the big wide world.

Starting today (October 1st 2019), we leave our HowToMoodle name behind and become Hubken Group(But our friends can call us Hubken.)

Hubken Group


Hubken Group - Hubken cupcakes at our celebration party

Hubken cupcakes at our celebration party


"Why are you changing it?"

You know us as HowToMoodle. And we've been helping businesses with their eLearning journeys under that name for 15 years.

When we started back in 2004, that name was a perfect fit. We taught businesses how to Moodle.

Simple, right?

But since then, we've become so much more than just Moodle! We've partnered with Totara and started working with companies like Go1, IntelliBoard, and more. Today, we create tailored learning content and custom learning systems – and we even develop our own plugins.

So to be honest: a name like HowToMoodle just doesn't do us justice any more.
(It also didn't help when some people got us confused with Moodle themselves. We love those guys, but they're not us!)

And after 15 years of working in this industry, it just feels right to have a change.

We've been legally registered with our new name for almost a year now. And since we're always talking about how businesses need to embrace change, we'd feel silly if we resisted a positive change of our own.


"But what does it mean?"

Hubken Group - Some of the team at our brand workshop

Some of the team at our brand workshop 

We're not going to bore you with all the deliberations we went through when choosing a name.

If we're being honest, it's a name we made up for ourselves. But there's a little bit of logic behind it:

Ken means knowledge. It means understanding, cognizance, and mental perception. (Yes, we used a dictionary.)

And Hub means – well, a hub. You know what that means.

So when we deliver learning solutions to our clients, those solutions become the hub of their knowledge.

And for us, the name Hubken is the perfect fit for everything we do as a company.


"Does this mean you're changing?"

Absolutely not.

We haven't been bought out. We're not going through a radical transformation. We're the same legal entity we've been for the past 15 years.

We aren't changing what we do. And we aren't changing how we help businesses like yours.

(You can see exactly what won't be changing by taking a look at What We Do.)

We're still the same helpful team of knowledgeable people, giving you the same expert service and the same support you need to help your business grow and succeed.

We've just had a little makeover. And Hubken is the next evolution of who we are!

‹‹ Previous Next ››

Related posts

Building A Business Case for eLearning In Your Company

Let’s cut to the chase:
You already know that eLearning is a smart move for your business.
Between increasing compliance, the growing trend of remote workers, and a younger workforce that puts a high value on career development, a full-service learning solution isn’t a luxury - it’s a necessity.

How Totara Learn Increases New Starter Productivity

For most businesses, there’s a common challenge of getting new staff up-and-running and contributing to the organisation in a quick, efficient and cost-effective manner; the sooner that a new employee is competent, the sooner they can be generating revenue for your business.

Face-to-face induction can be difficult to schedule, time consuming and potentially costly if travel and accommodation needs must also be factored in.

How Learning Management Systems Benefit Charities and Non-Profits

This article was originally published on eLearning Industry.

Learning and Development can be a real challenge for charities and not-for-profit organisations. Face-to-face training can be costly, and the last thing you want is for your people to have to drop everything to travel to training interventions.

We have implemented learning solutions for a number of charities and non-profit organisations, including The Salvation Army, UNICEF and Princess Alice Hospice collaborating with small and large charities since 2004.