Totara E-learning Case Study: Dermaroller

Leading the way in global e-learning in dermatology & aesthetics

Dermaroller, the original inventors of microneedling, have long been at the forefront of dermatology and aesthetic medicine. Recognised for pioneering innovative skin regeneration techniques, Dermaroller’s commitment to excellence extends beyond products to education.

To meet the evolving demands of a global market, Dermaroller embarked on a digital transformation journey and adopted a state-of-the-art Learning Management System (LMS) that not only standardises training but also drives engagement and compliance across global regions.

This case study outlines the strategic challenges, innovative solutions, and transformative results that led to Dermaroller winning a Highly Commended honours for the Best Extended Enterprise Solution for Totara’s 2025 e-Learning awards.

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Customer: Dermaroller
Industry: Healthcare
Location: UK
Solution: Totara

“The new Totara LMS has allowed us to significantly improve both the learning experience for our customers and distributors as well as the efficiencies across across the organisation. This has enabled us to free up resources to focus on expanding and developing our offerings and to continue to stay ahead of the curve in our industry.”

Faye Aston

Head of Sales & Education

Background & Company Overview

Dermaroller is a leader in the microneedling space, supplying medical-grade devices, advanced skincare formulations, and comprehensive training programs. With a global reach in over 50 countries and a dedicated team of 50 employees, the company empowers dermatologists, aestheticians, and distributors with scientifically backed treatments and practices. This robust commitment to innovation and quality has positioned Dermaroller as a trusted partner in both clinical and aesthetic settings.

Challenges driving change

As microneedling gained popularity worldwide, Dermaroller faced several critical challenges:

Growing Demand for Standardised Training: Inconsistent training methods across regions risked undermining the quality of treatment delivery.
Global Expansion: Traditional in-person training was neither scalable nor cost-effective for an expanding international network.

Regulatory & Certification Requirements: Adherence to CPD accreditation and industry standards necessitated a structured, trackable training framework.

Distributor & Reseller Support: The need to equip partners with accessible, on-demand training resources became paramount.

These challenges underscored the necessity for a centralised, flexible, and scalable e-learning solution that could adapt to the varied needs of a global audience.

The Digital Transformation: Adopting Totara via Hubken

Dermaroller conducted an extensive evaluation of LMS platforms, ultimately deciding on Hubken Group to implement and host a Totara LMS platform for its ability to address both immediate and long-term needs. Key factors influencing this decision included:

Flexibility & Customisation: Totara supports tailored learning journeys for diverse user groups - doctors, aestheticians, and distributors.

CPD Accreditation Support: The platform’s structured, trackable learning paths ensure industry compliance.

Scalability & Multi-Tier Access: Totara efficiently manages various levels of access, safeguarding sensitive content while providing relevant training.

User-Friendly Interface & Analytics: An intuitive design and comprehensive reporting tools empower users and administrators alike.

Key Features Leveraged

Dermaroller’s success with Totara was underpinned by a number of key features:

Multi-tenant User Access: Customised profiles ensure each group accesses the content most relevant to them.

Customisable Learning Paths: Personalised journeys, from foundational microneedling to advanced business development, drives unique, effective, self-paced learning.

Microlearning Modules: Bite-sized training sessions, including interactive quizzes and short courses, accommodate busy professionals.

Real-Time Reporting & Analytics: Detailed insights into course engagement and compliance enable ongoing optimisation.

Mobile Accessibility: A mobile-responsive design allows practitioners to learn anytime, anywhere, fostering continuous professional development.
Integration Capabilities: The potential to integrate with third-party tools, such as CRM and eCommerce platforms, promises a future-ready, interconnected learning ecosystem.

Totara’s multi-tiered access model enables Dermaroller to support their different user groups (doctors, aestheticians, distributors) by dividing them into unique 'audience groups'. Combining this with the using the 'profile field' to highlight whether they are a doctor/ nurse etc., gives Dermaroller the reporting ‘key’ to know which types of users are using the platform and therefore automatically deliver tailor-made courses that fit best with that specific audience.

This particularly important for compliance oversight. Dermarollers courses have been approved by the CPD and they need to comply with all of their standards and recommendations. Because of the Totara platform, they are able to track and report each individual as well as groups of audiences to monitor whether they have successfully completed any mandatory course and successfully passed the relevant test required to gain certification. Reminder emails both to the specific learner and to us are automatically sent out so that compliance with CPD standards can be easily controlled and managed.

The global scalability and impact of the Totara platform extends well beyond internal teams. This has given Dermaroller the scope to build unique landing pages through the ' tenants' option within the platform and scale this to our distributors worldwide who can in turn manage their customers through the platform. This has reduced training time for both internal Dermaroller staff as well as for our distributors. Indeed, we are no longer bound to time zone differences, and are now able to offer 24/7 around-the-clock training.

"The Hubken team has consistently excelled in addressing our inquiries and providing the essential support we needed. We appreciate the creative talent and useful advice from Ben and the content creation team. Their dedication has made our partnership truly exceptional, and we remain thoroughly impressed."

Faye Aston

Head of Sales & Education

Transformative Results

Since implementing the Totara LMS, Dermaroller has seen significant improvements:

Enhanced Training Efficiency: Onboarding time has been reduced by 50%, enabling practitioners to transition quickly from orientation to expert application.

Increased Engagement: The integration of microlearning and mobile access has boosted course completion rates, with 98% of users fulfilling required certifications.

Streamlined Compliance: Automated CPD certifications and detailed progress tracking have significantly simplified regulatory adherence.

Administrative Savings: Automation of enrolments, certifications, and reporting has saved over 100 hours of administrative work per month.

Global Scalability: The LMS now serves as a comprehensive educational hub, seamlessly supporting Dermaroller’s worldwide growth initiatives.

Future Initiatives & Strategic Next Steps

Building on this success, Dermaroller is poised to further enhance its digital training ecosystem:

Self-Sign-Up Integration: Implementing a user-friendly self-registration process will empower users to more easily manage their accounts and access personalised content.

Secure Payment Gateway: Integrating a streamlined payment system will facilitate the purchase of additional training, supporting flexible scaling for clinics and practices.

Advanced Access Control & Communication: Automated access grants post-payment and improved support channels will ensure an even more seamless user experience and bolster customer satisfaction.

These strategic next steps reflect Dermaroller’s commitment to continuous innovation on the Totara platform and continued operational excellence.

Conclusion

Dermaroller’s journey to transform its training framework through their Totara’s LMS is a testament to its pioneering spirit in both technology and education. By addressing global challenges with innovative e-learning solutions, the company not only enhances practitioner competence and compliance but also reinforces its reputation as an industry leader.

With measurable improvements in efficiency, engagement, and scalability, Dermaroller stands out as an exemplar in providing digital education in their sector.

Dermaroller’s case is more than a success story; it is an enduring model of how targeted digital transformation can drive excellence in professional education, making it a benchmark for the future of e-learning in the medical and aesthetic industries.

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Dermaroller

Leading the way in global e-learning in dermatology & aesthetics

Faye Aston

Background & Company Overview

Challenges driving change

The Digital Transformation: Adopting Totara via Hubken

Key Features Leveraged

Faye Aston

Transformative Results

Future Initiatives & Strategic Next Steps

Conclusion

Want to find out what kind of benefits an LMS project could have for your business?

See what’s included as standard with Hubken