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In recent years many organisations have focused on environmental sustainability in an effort demonstrate corporate social responsibility. However, some have been accused of greenwashing with claims their policies might be more about creative marketing rather than any real effort to save the planet! 

One of the biggest barriers to ‘going green’ is that some business leaders perceive environmental efforts as being too costly. In fact, helping the environment and your bottom line needn’t be mutually exclusive. A great example of this are Learning Management Systems (LMS) that organisations use to administer, distribute and track learning programmes online across multiple locations and audiences. Making previously complex L&D programmes more efficient and cost effective.

Online learning is more important than ever as the Covid-19 crisis has ruled out face-to-face training for most organisations.

5 reasons to go green with online learning:

1. Reduce CO2 emissions

For organisations with multiple sites, perhaps scattered across the country conducting face-to-face training can involve some serious business miles. Mobile trainers need company cars and company cars need fuel. Conventional face-to-face training may also involve learners travelling from multiple locations which all adds up to sizable environmental impact. An Open University study calculated that online learning consumes an average of 85% less CO2 emissions than conventional face-to-face training.

An LMS system allows you to deliver training remotely. No trainers zooming up the motorways and no need for learners to travel beyond their kitchen table.

2. Cut the junk

We’ve all attended training sessions where you go along with a note pad and paper only to discover that the kindly training team have also provided paper along with the training booklets and cheap plastic pens scattered across each table. There may even be a stack of plastic throwaway cups and don’t forget the paper feedback forms and plastic bags provided for you to carry away your newfound clutter at the end! For online learning you need a computer, tablet or smart phone. Nothing more.

3. Attract more customers

Companies making the switch to online or blended learning will be making a positive environmental impact and shouldn’t be backwards in shouting about it! For example, it should be possible to calculate how many business miles are being saved without the need for travel. Hubken Group client Home Bargains calculated reduced their trainers travel time by 20% after implementing Hubken’s Totara Solution and cut out huge amounts of wasted paper for their 25,000 employees. People are more likely to trust hard facts rather than vague promises to ‘go green’ and research consistently shows that people are more likely to buy from ethical businesses.

4. Be a leader

We humans we tend to have a herd mentality. Our own behaviours are shaped by those of friends, peers and society at large. When organisations start to behave in a more ethical way, others follow. Go back 20 years and few organisations were touting their environmental credentials. Now few can afford not to. When you establish an eco-friendly online training programme you encourage other organisations to do the same.

5. Comply with the law

For many organisations reducing environmental impacts isn’t just an aim, it’s a legal requirement. For example, EU regulations mean European auto manufacturers have legal requirements to cut the CO2 emissions of their vehicles. There are also a myriad of different laws around everything from waste management to air and noise pollution that didn’t exist a few decades ago. Laws will only get tougher so switching to e-learning is one way to get ahead of the pack.

Discover how your organisation could save money and time with online learning, while doing your bit for the environment.

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About Hubken:

The Hubken Solution comprises powerful, flexible and tailored Learning Management System (LMS) services for organisations of all sizes. Leveraging the power of Moodleor Totara platforms we provide you with the tools to achieve outstanding eLearning outcomes, supporting you in areas including LMS hosting, installation, user training, content development, reporting and more.

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