“We were very thorough in the way we analysed the market for a new LMS. We could have just found three solutions and picked the best. But to prove the value of what we wanted beforehand – it was definitely time well-spent.”
Robert Sidley, Head of Training, Content and Quality, Holland & Barrett
Digital Marketing Executive
Holland & Barrett is one of the world’s largest and most established health and wellness retailers, operating more than 1,000 stores across 16 countries, alongside a growing digital commerce presence.
The company specialises in vitamins, supplements, minerals, natural health products, and lifestyle wellness solutions, serving millions of customers every year. Its retail model is built around providing trusted, accessible health advice, with a strong emphasis on customer education and personalised support in-store.
A key part of this approach is ensuring that frontline colleagues are highly trained and confident in providing accurate, evidence-based guidance. To support this, Holland & Barrett runs structured learning and development programmes such as “Qualified to Advise,” which standardises product knowledge and customer advisory skills across its global workforce.
As the business continues to expand internationally, learning and development plays a critical role in maintaining consistency, improving customer experience, and ensuring that all colleagues, regardless of location can deliver the same high standard of health and wellness advice.
Holland & Barrett’s existing learning system had become outdated and increasingly inefficient.
The organisation needed a modern, scalable learning solution that could improve visibility, reduce manual workload, and support global retail growth.
Holland & Barrett partnered with Hubken to implement a flexible Hubken LMS designed to improve both learning delivery and business insight.
Key elements of the solution included:
“We were very thorough in the way we analysed the market for a new LMS. We could have just found three solutions and picked the best. But to prove the value of what we wanted beforehand – it was definitely time well-spent.”
Robert Sidley
Head of Training, Content and Quality, Holland & Barrett
The new learning platform delivered measurable improvements across performance, efficiency, and cost:
Holland & Barrett now operates a more efficient and data-driven learning ecosystem that supports consistent training across its global retail network.
The organisation has improved colleague knowledge, reduced operational costs, and gained the flexibility needed to support continued growth and evolving retail demands.
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