Retail E-learning

Here we look at the benefits of e-learning for retail, with online training solutions such as LMS and Performance Management Platforms, plus examples of how we’ve helped clients in this fast-moving sector.

Retail E-learning

Here we look at the benefits of e-learning for retail, with online training solutions such as LMS and Performance Management Platforms, plus examples of how we’ve helped clients in this fast-moving sector.

e-Learning for Retail - Home Bargains
There are many reasons why e-learning technology should be central to any retail organisation’s training programmes.
 
An incredibly fast paced sector, L&D managers working in retail are expected to balance the desire for cost-effective solutions with the need for consistent and flexible training of staff at multiple locations, often across large geographical areas.
 
"We saved £90k compared to an off-the-shelf alternative, and we now have more functionality and flexibility than before. Hubken's Totara Solution is worth its weight in gold" Robert Sidley at Holland & Barrett
 
e-Learning for Retail - Holland & Barrett
The move towards online learning had been a long-term trend but the Covid-19 pandemic made it the only game in town for many organisations.
 
An effective, efficient e-learning system can be transformative, saving retail organisations money and delivering trackable learning outcomes.
 
"With our new LMS, we've been able to tweak the UX based on our users' behaviour, giving us the freedom to create a tailored learning experience for our staff." Laura Whyte at Home Bargains
  
 
Training challenges in retail:
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Changing staff and products

Consistent and effective onboarding training is crucial in getting new staff up to speed, while new and existing staff alike need their skills and knowledge constantly updated due to new products and processes.

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Need for sales floor staff

With staff more likely to be on the move than desk-based roles, online e-learning offers ways to integrate training into the day-to-day - such as creating bite-size content which can be easily consumed without much disruption.

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Shift and seasonal work

Getting employees all in one place at the same time for training incredibly difficult. Training seasonal workers also requires more urgency as their knowledge of products and procedures needs to be refreshed.

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Costs of in-person training

It’s not only the hassle of gathering employees all in one place that can be difficult for retail L&D managers, it’s also the cost. Travel costs for off-site training can be huge, especially for large numbers.

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Training into supply chains

Staff training requirements can vary between companies and roles at different points in the retail supply chain, making the training process complicated when delivered across a country wide network.

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Remote workers and online retail

It’s not just bricks and mortar retail staff that require training. For online retailers, whose staff form concentrated admin and distribution hubs, the training requirements are different and some may work remotely.

 
Why an e-learning strategy is essential for retail:
The training issues facing the retail sector cost organisations huge amounts of time and money every year, as well as causing headaches for those actually in charge of organising the training. E-learning provides the solution, addressing all the issues and streamlining training processes. Here are just some of the benefits of an effective e-learning strategy:

Simplify training administration

Using an e-learning system makes previously complex and constantly changing training requirements simple to deliver. Powerful automation tools allow you to train your retail employees in different topics at different times, removing the need to gather shift and seasonal workers in one place all at once.

Flexible training options

Whether it’s onboarding the frequent new retail staff or updating employees’ knowledge about a new product line, the content and style of e-learning courses can be easily adapted to suit staff needs. Employees may engage best with quiz modules about products for example, something that can be established through reporting functionality available to L&D managers.

Centralise your training

Retail organisations often need to deliver different training across organisations in a supply chain, or different departments within their own organisation. The complexities involved with this can be removed with an LMS ‘multi-tenancy’. This means individual departments or organisations only access data relevant to them.

Keep it personal

Face-to-face training can be integrated using blended learning, without any of the hassle and costs associated with in-person events. The combination of live video sessions (enabled with Zoom, Microsoft Teams or BigBlueButton integrations) with other online tools creates varied and engaging learning experiences.

Deliver flexible e-learning

As retail staff are often busy on the shop floor, minimising the impact of training on their daily workload is key. E-learning can be tweaked to work around employees’ schedules, often by delivering bite-size content that can be easily consumed without much disruption.

Increased online retail

As mentioned earlier, online retailers can face different training challenges to physical stores. The flexibility of e-learning means challenges such as Health & Safety training for warehouse staff can easily be met, even with off-the-shelf courses. Online learning also makes training remote workers much easier and cheaper too.

Save money

Implementing an e-learning platform, particularly an open-source option such as Totara Learn or Moodle, can deliver significant cost savings while also offering more flexible and comprehensive functionality.

1. Simplify training administration

Using an e-learning system makes previously complex and constantly changing training requirements simple to deliver. Powerful automation tools allow you to train your retail employees in different topics at different times, removing the need to gather shift and seasonal workers in one place all at once.

2. Flexible training options

Whether it’s onboarding the frequent new retail staff or updating employees’ knowledge about a new product line, the content and style of e-learning courses can be easily adapted to suit staff needs. Employees may engage best with quiz modules about products for example, something that can be established through reporting functionality available to L&D managers.

3. Centralise your training

Retail organisations often need to deliver different training across organisations in a supply chain, or different departments within their own organisation. The complexities involved with this can be removed with an LMS ‘multi-tenancy’. This means individual departments or organisations only access data relevant to them.

4. Keep it personal

Face-to-face training can be integrated using blended learning, without any of the hassle and costs associated with in-person events. The combination of live video sessions (enabled with Zoom, Microsoft Teams or BigBlueButton integrations) with other online tools creates varied and engaging learning experiences.

5. Deliver flexible e-learning

As retail staff are often busy on the shop floor, minimising the impact of training on their daily workload is key. E-learning can be tweaked to work around employees’ schedules, often by delivering bite-size content that can be easily consumed without much disruption.

6. Increased online retail

As mentioned earlier, online retailers can face different training challenges to physical stores. The flexibility of e-learning means challenges such as Health & Safety training for warehouse staff can easily be met, even with off-the-shelf courses. Online learning also makes training remote workers much easier and cheaper too.

7. Save money

Implementing an e-learning platform, particularly an open-source option such as Totara Learn or Moodle, can deliver significant cost savings while also offering more flexible and comprehensive functionality.

 
 
 
e-Learning for Retail - Holland & Barrett Screenshot

Read our retail success stories

Holland & Barrett Before teaming up with Hubken, Holland & Barrett were using a system that had become outdated and was no longer fit for purpose. With Totara Learn LMS, they were able to get all of the functionality they needed, plus extra - all for a fraction of the cost of an off-the-shelf product.
Home Bargains With plenty of paperwork to keep up with, Home Bargains needed to setup an LMS to make sure that every employee was fully up-to-date on compliance. Totara Learn LMS gave them all the flexibility needed and helped them avoid the massive investment of building something in-house.

Why Hubken Group?

Hubken Group is one of the UK’s leading e-learning service providers.

Since 2004 we’ve helped hundreds of organisations to achieve their training objectives, including many retail companies across the UK. Get in touch today to see how we could help transform training for you.

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