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E-learning and LMSs for customer training
Effective customer training programs create a deeper relationship with your business and can accelerate success and increase revenue.
Investing in customer training can transform your business by making it effortless to develop, deliver, and manage the programs that turn customers into powerful advocates. And by adopting an LMS as the foundation of this process, you have a cost-effective way to improve your customer experiences.
Customer training increases customer engagement and loyalty, reduces service calls, drives upselling opportunities, and provides a ready-made platform for marketing new products and services. Indeed, communicating your product’s features, benefits and value through targeted training can be a powerful way to promote and sell your product over the competition.
In particular, if you’re in a technical industry, consumer electronics or even the automotive sector, the benefits of offering an online learning component to your customer service offering can be invaluable. Transforming a customer to becoming an advocate means that they become one of your most valuable sales and marketing resources.
Moreover, customer training can significantly help ease the burden of having to field support calls, tickets, chats and emails. If customers can easily find the answers to their queries without resorting to contacting your business, this will have a very positive impact on your organisation’s bottom line.
Effective customer training will do wonders for customer satisfaction and can help you generate enhanced customer loyalty. With the right LMS, you can strengthen long-term customer relationships, driving customer retention and increased revenues.
"It was about impact and the ability to reach more people, which is so important for us.”
HubkenCore – an LMS solution for excellence in customer training
Targeted online training
Hubken’s fully hosted LMS SaaS offering gives you a platform to deliver the exact training that customers need to be successful with your products and services. Give or sell customer access to video training, online courses, games and quizzes or important documents.
Revenue growth opportunities
Customer training can increase customer loyalty and contribute to a more positive customer experience. Additionally, customers are likely to be more open to cross-sell and upsell opportunities, translating to increased revenue, as happy customers are more likely to renew their contract or choose your services again.
Customise Your Customer Training Environment
HubkenCore enables you to create, deploy and manage your customer training courses exactly the way you want. Our LMS bundled package also allows you to brand your environment so your customers feel at home, deploy separate but centrally managed customer training programs for different products, regional markets, or target audiences – and in different languages.
Powerful Analytics and Reports
Prove the ROI of your customer training program with a full suite of analytical and reporting tools in a Hubken LMS solution. Your teams will appreciate the powerful analytics, granular reporting, and automation that will help continuous improvement in your customer’s experience.
Make every training interaction an engaging experience. Easily edit, add or remove courses to keep the learning fresh. Make your course interactive and exciting, incorporating everything from mobile-friendly learning, customer community forums or videos and quizzes to communicate with and train customers anywhere in the world.
Expands As Your Customer Base Grows
Deploy a single, centrally managed customer training program that can accommodate tens of thousands of customers, regardless of their location. Easily expand as your customer base grows, giving you the power to scale up and continue to offer on-demand training to all your customers.
Surveys tell us that the customer
experience has never been more important
of buyers are willing to pay more for a great customer experience
of buyers have made impulse purchases after receiving a more personalised experience.
the number of companies investing in an omnichannel experience for their customers
How to effectively manage customer training with your Learning Management System
Managing courses, users, and day-to-day admin is made much easier via dashboards and a centralised location for all your training materials. This helps your customers to easily get the answers they are looking for – online and on-demand
Build, edit, deliver and manage courses swiftly, with a set of intuitive admin tools that enables e-learning materials to be quickly updated and easily delivered to different learning audiences. This allows for product and service changes (e.g., UI updates, new features) to be communicated quickly and easily.
Build engagement with intuitive interfaces that make learning easy and fun. Use an array of SCORM-conformant videos, podcasts, presentations, assessments, quizzes and games to liven up your customer training. Moreover, the best LMS solutions will have features that support social learning so customers are also empowered to learn through different social channels.
Your LMS should allow you to easily track and manage training completion with extensive, in-depth reporting features. Automation and workflows should enable smooth delivery of reports to appropriate managers to provide the metrics on customer learning activity. Insights gained from analytics and reporting can then be used to improve learning programs, and, by extension, customer success.
Customer Training FAQs
How does using an LMS lower the costs of customer training?
Using your LMS to provide customer training programs can definitely be seen as a cost saver. Delivering online customer training can save time, money and resources by reducing the number of support tickets and customer service calls your business receives. In addition, the right LMS platform will also improve customer retention, lower churn and gives you the opportunity to cross and upsell.
Can I sell my e-learning content through a HubkenCore LMS solution?
Yes, we can integrate our solutions with e-commerce and payment gateways so that you can monetise your LMS content.