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Selling Training Online
Using an LMS for e-commerce: how to sell courses from your e-learning platform
Over the past couple of years, there has been a huge rise in the number of independent training providers and small businesses looking to move their course delivery fully online. What many businesses fail to realise is that an LMS coupled with an eCommerce payment app can make your learning and training programs stand out from the pack, enabling you to monetise all the fantastic content you’ve created.
Using an LMS platform such as Totara enables any training organisation to effectively sell their courses and have the platform manage both the purchase and enrolment process seamlessly for their learners.
Investing in the right LMS is a cost-effective way to provide employee training, tracking, and reporting - efficiently and consistently. But it also gives your employees a greater degree of ownership over their own learning needs, generating a stronger level of employee engagement and loyalty as they feel that the business is invested in them and is helping with their professional development.
"The biggest benefit is to actually have a product we’re proud of and can feel confident marketing."
eCommerce-enabled LMS allows you to create
streamlined, natural and efficient e-commerce workflows
Browse for courses
Create, organise and sell online course bundles
Add courses to a basket
A fully integrated eCommerce shopping cart that comes standard with every installation so you can get your business up and running in no time.
Checkout / Account creation
From managing users to delivering courses to tracking completions, your eCommerce-enabled LMS makes it easy to turn your training programs into powerful revenue generators.
Track development goals
Track every sale and monitor every training metric across your online sessions with comprehensive reporting capabilities
Build on-brand training environments
Create multiple unique learning environments for key customers with their brand’s look and feel. Take control by licensing courses and managing content, users, and groups, from a single portal.
Scale up your customer base
Automate repetitive actions, like user creation and enrolment after checkout. Increase customer engagement with features such as Surveys, Quizzes and Certifications to create a more powerful online learning experience.
Surveys tell us that online learning solutions are more preferred by talent developers as these are more flexible and fit in better with today’s busy employees
more likely to utilise computer-based or online learning methods.
of employees prefer to learn or train at their own speed.
of organizations use online methods for executive development training.
How can LMS eCommerce integration boost your external training offering?
eCommerce integration organises and displays all courses on the website, allowing you to arrange courses in multiple ways, such as by category, most recent, etc. A quality LMS may also offer AI capabilities to suggest courses based on search history and past preferences – giving the user a very personalised experience.
Dynamic pricing may feature in some LMS solutions so that eCommerce integration will allow you to set different pricing for different segments of users
One of the great innovations of the digital age is the data that gets captured, allowing businesses to make data-driven decisions. And an LMS eCommerce integration provides detailed analytics of each user, enabling you to measure things such as attendance, grades, average time spent on a course, enrolments, etc. All of this will help you better understand what courses are generating the best revenue or identify those that aren’t performing as well – ultimately helping you increase revenue through the LMS platform.
An advanced LMS with eCommerce integration comes with powerful automation features that it can operate with a minimum of staff involvement. Automation can remove many of the routine daily tasks and minimise the chances of human error in these processes.
LMS eCommerce integration supports the enrolment of a large number of users in a single course from a single platform. This means that your investment is ‘future-proofed’, able to manage tens of thousands of users.
Integrating eCommerce into your LMS and having a successful payment gateway can be an invaluable solution that enables you to monetise your content and offer powerful eLearning solutions.
If you don’t currently have your eCommerce LMS solution and are looking to sell training online, Hubken has both the experience and dedication to help you choose the ideal LMS for your business.
LMS Employee Development and Training FAQs
Do you support Single Sign-On?
Yes, we can offer SSO and authentication to enable the necessary integrations.
Which 3rd party payment processors do you use?
Our Moodle and Totara Learn LMS solutions, partnered with Arlo and Course Merchant, offer LMS eCommerce integrations that allow you to sell your e-learning courses and monetise your LMS.